Overseas Partnerships

A revolutionary change: drinking tofu, Japan's proud superfood.

We transcend the barriers of religion, culture, and infrastructure to provide "kindness" and "nutrition" to everyone.

Towards a plant-based, sustainable future -- the power of MADE IN JAPAN is here, now.

"Right after the war, a block of tofu was a delicacy. We were poor, but tofu was always at the center of our family."

These are the words of Machiko, the 77-year-old developer of the tofu smoothie "PAPMA."

We are now bringing the "kitchen wisdom" that has supported households to the health and future of people around the world.

The challenge she chose as the “culmination of her life” was to “make the world healthy with tofu.”

■ Why tofu? ~ "Japanese kindness" and "sustainability" that we can be proud of around the world ~

There are people who cannot tolerate dairy products, cultures and religions that avoid animal products, and areas with serious nutritional disparities.

**Tofu is a food that is “equally accessible” to people of all backgrounds.**

・Vegan and Halal compatible, with few allergens so you can consume it with peace of mind

・High protein, low sugar, low calorie and healthy

- Soybeans can be grown in areas with limited land and water resources, helping to combat climate change.

In addition, it has low greenhouse gas emissions and is being reevaluated around the world as a protein source of the future.

"I think tofu is a symbol of compassion that can be used all over the world."

Machiko says this with a smile.

■ Innovation in the form of drinking tofu. Addressing a global issue.

"PAPMA" is a smoothie that maximizes the value of tofu and evolves it into a drinkable form.

In addition to its nutritional value, it is attracting attention as a new form of food that transcends culture, religion, and infrastructure.

・It can be frozen and stored, making it suitable for use in areas with weak logistics and as a food reserve in the event of a disaster.

・Local production is possible using soybeans and water from each country, contributing to local employment and economic revitalization.

・Using Japanese fermentation and processing technology as a base, we can expand internationally while maintaining quality.

PAPMA is working to address a world in which one in ten people are not getting enough protein.

We are quietly but surely trying to deliver new value in the form of "drinkable tofu."

■ Background of the search for overseas partners

① Meeting "willing winners" who are serious about competing with the world

② Acquire local partners to promote overseas licensing business

3) To raise awareness of the PAPMA brand among domestic and international experts and media.

■ "It's not too late now, it's the time." --Machiko's determination

"Just because you're getting older is no reason to give up on your dreams.

I want to aim to make my own "world's best" tofu smoothie."

A challenge from the age of 77.

This image is a source of hope for all generations and a living brand that embodies the idea that "age has nothing to do with taking on challenges."

■ Tofu connects health, the earth, and the future

What PAPMA is depicting is not just "food."

It's a sustainable approach to society and the planet that starts with just one cup.

- Equitable access to nutrition

・Expanding food culture with less environmental impact

・A "local production, local consumption" model that makes use of local resources

・"Easy Protein" as a common language in a multicultural society

The phrase "changing the world with tofu" embodies the will to choose the future.

■ A cup that will change the world. The future envisioned by PAPMA.

PAPMA aims to be more than just a smoothie.

We will develop it into a "nutritious food of global standards that anyone, anywhere can eat with peace of mind."

・Licensing model using Japanese food processing technology and local soybeans, water and freezing technology

- Utility design that can be linked to infrastructure such as school lunches, medical care, and disaster supplies

・Equipment-saving and low-temperature logistics that can be introduced in developing countries

Now that the plant-based food market is attracting attention,

PAPMA aims to become a standard-bearer for a new international food that meets all of the following criteria: friendliness, sustainability, and diversity.

Connecting the world with tofu.

Eliminating food disparities and creating a "common language of kindness" that transcends cultures --

That is the future that PAPMA envisions.